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X announces a “Paid Partnership” label that creators can apply to their posts to indicate they're ads; until now, creators relied on hashtags to label posts (Sarah Perez/TechCrunch) 02-03-2026

Sarah Perez / TechCrunch:
X announces a “Paid Partnership” label that creators can apply to their posts to indicate they’re ads; until now, creators relied on hashtags to label posts  —  Social network X on Monday announced the introduction of a new “Paid Partnership” label that creators can apply to their posts to indicate they’re advertisements.


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